Major rebrand for popular venue, The Derby Conference Centre
The Derby Conference Centre is a stunning Grade II-listed building based in a central location in Derby. Due to unprecedented business growth and a desire to diversify, the centre has recently undergone a complete rebrand, incorporating a new website and logo, focusing on the initials DCC. Whilst the centre will maintain the name ‘The Derby Conference Centre’, the owners have made a conscious decision to make its logo more generic, moving the emphasis away from the term ‘Conference Centre’.
The striking new logo is simple, but effective, and works as part of the overall rebrand, which also incorporates a pallet of 6 modern colours. These colours represent their ‘6 core services’; Hotels, Meetings, Events, Weddings, Offices & Conferences. By using the initials ‘DCC’, the venue was able to cleverly introduce the use of an ‘@DCC‘ when referring to these services. For example Hotel has become Stay@DCC , Weddings are Love@DCC and Events are Celebrate@DCC etc.
Historically recognised as being mainly a conference centre, the venues rebrand now brings to the fore all the other services the centre has to offer. The rebrand comes 12 years after a successful relaunch in 2007, with the aim of creating a venue that will appeal to a wider audience. For more than a decade the already versatile venue has welcomed in business and leisure users by providing a hotel, conference rooms and hosting events. But more recently they have added to their portfolio with wedding facilities, a monthly comedy club and regular organised themed evenings. The new brand now reflects the flexibility and diversity of the centre.
The Derby Conference Centre were eager to use the expertise of external agencies to bring to life the rebrand. Using their existing marketing agency, ‘Mocha Marketing’ along with specialist branding agency ‘Think Plus Ink’ the teams were able to put their heads together and deliver on the centre’s brief. The vision was to create a modern brand which could work as an umbrella to all the different services the venue has to offer whilst keeping a subtle nod to the centre’s history.
When asked about the rebrand and why they are doing it now, Matthew Hutchings, the Managing Director said ‘I am delighted with the result of this rebrand and the new website. We wanted something that would bring an equal emphasis to all of our services, that was modern and future proof. We feel our new brand does all of these things and we couldn’t be happier.
The rebrand is just the start, throughout 2019 we are upgrading our facilities, to include a new restaurant, new meeting rooms and new décor and furniture. We have an amazing
team, that really understand the vision and commitment we are bringing to Derby. We are one venue but so much more than just a conference centre.’
To find out more on The Derby Conference Centre and what is has to offer you, visit their new website at: https://thederbyconferencecentre.com
You can also get in touch via email at: email@example.com or call them on 01332 861842.