New name revealed for Derby’s premier shopping centre
Derby’s premier shopping centre has unveiled its new name. The former intu Derby shopping centre, which has been under new management ever since real estate investment and finance firm Cale Street consolidated its ownership of the property, is to be renamed Derbion.
According to its management, the new name not only reflects the centre’s geographical location, but also “a sense of motion, inspired by Derby’s history of ingenuity and innovation, coupled with an ambition to continually move forward and evolve”.
The new name has been decided upon following months of consultation with customers and key regional stakeholders, including Marketing Derby.
Adam Tamsett, general manager at Derbion, said: “We’re really excited to be unveiling our new name after months of customer engagement, research and collaboration with key regional stakeholders.
“We wanted a brand that was compelling and distinctive to Derby, reflecting the pride that we have in a city that has so much to offer.”
John Forkin, managing director of Marketing Derby, said: "This is an important moment for Derby. We really welcome the Derbion as the centre's new identity which feels suitably local.
“It is important to note that Cale Street are now sole owners and they wish to invest further whilst playing a supportive role in the wider city centre. The Derbion will be a platform for attracting further jobs and investment."
Opened in 2007, the shopping centre attracts more than 21 million visitors a year, offering an extensive range of shops, eateries and entertainment, under one roof.
Its flagship brands include M&S, Zara, Next and H&M, with recent additions to the centre including Hugo Boss, Whistles, Hobbs and BEAR.
From 1st March, new signage will be unveiled throughout Derbion, with exterior signage set to change in May.
But according to Adam, the ambitions for the centre go far beyond a change of name. Going forward, the it aims to introduce a host of new experiences across shopping, food and leisure.
Adam said “This milestone is more than just a name, it signifies an array of changes that our visitors will see over the coming months, with further significant projects announced soon.
“The retail landscape is continually evolving, which has never been truer than over the last few months.
“We want to take this opportunity to build on our existing offer, creating new and exciting experiences for visitors to enjoy, with Derbion offering people everything they need for a vibrant day out in the heart of the city.”
The in-centre team remains on hand to help visitors navigate their way around the centre, which is currently open for essential shopping.
Adam said: “With several major projects set to transform the region over the next few years, such as the Nightingale Quarter and Becketwell developments, there’s never been a more exciting time to invest in Derby.
“We have recently worked alongside Derby City Council on the Future High Street Fund, helping to secure more than £15 million of investment, which aims to drive growth, ensure future sustainability and improve the overall visitor experience in the region.
“Derbion sits in the heart of the city and the significant investment planned for the centre is a reflection of the confidence that we have in Derby and its future.”