Who's the BOSS?
Marketing Derby Bondholder intu Derby has signed up premium fashion brand Hugo Boss for a 2,600 sq ft unit, opening this autumn.
The new store will showcase premium BOSS collections including businesswear, casualwear and accessories, joining intu Derby’s existing line-up of aspirational retailers.
Nick Round, regional managing director at intu, said: “intu Derby is at the heart of an affluent catchment population, boosted by the number of high-earning professionals working and living in and around the city. This, combined with intu Derby’s 22 million footfall and strong retail and leisure mix, provides the ideal environment for aspirational brands like BOSS to flourish.”